I started my career as a research scientist in the biotech industry (please excuse the cheesy lab photo). As It turns out, science and marketing have a lot in common. Lots of process design, experimenting, interpreting and understanding data – I love it.
But science moves painfully slow, and I always wanted to see the full impact of work. Beyond my immediate experiments.
Digital marketing lets me do just that. Whether it’s a new website build or content series, I get to create tangible online entities and implement strategies to grow and evolve them.
But I didn’t become a web professional overnight. It started with a yoga blog as I was travelling the world…